Who This Is For
This Was Built For You
For established service and hospitality leaders working harder than their revenue reflects.
Free Executive Resource
The Revenue Leak Calculator
Find out how much revenue you are leaking right now. The Revenue Leak Calculator takes less than three minutes and shows you the exact annual cost of your retention leak.
No cost. No obligation. Delivered instantly.
The Solution
The Gap Is Never Your Effort. It Is Always The System.
Your leadership determines your customer experience. Your customer experience determines your repeat business and referrals. Your repeat business and referrals determine whether your revenue is predictable or not. That chain either compounds your revenue or leaks it - and right now, without a system behind it, it is leaking.
The First Choice Formula closes every leak. Permanently.
The Five Phases
The Three Days
What You Receive
Leave with a complete system, not a binder of notes.
Your First Choice Foundation — the one page that runs your entire business
Your personalized First Choice Formula Roadmap
A cohort of non-competing peers building the same system
Your team hardwiring system
Your Gold Standard Leader certificate
Delivery Options
Is this a workshop or a training program?
I do not have three days. Can I do it in pieces?
Is this delivered virtually or in person?
Who is this for exactly?
What do I actually walk away with?
I have been to leadership programs before and nothing stuck. Why is this different?
What does it cost?
Work With Us
This is how easy it is to get started.
Step 1 — Calculate Your Revenue Leak. Use the free Revenue Leak Calculator to see exactly how much repeat business and referral revenue you are leaving on the table right now. One number. Undeniable. Takes three minutes.
Step 2 — Book Your Discovery Call. A focused 30-minute conversation where we look at your specific business, your team, and your revenue picture together. No pitch. No pressure. Just clarity on where your leaks are and which delivery model fits your situation best.
Step 3 — Install the First Choice Formula. Choose your delivery model - private, public cohort, or association - and build the complete system inside your business over three days. You leave with everything implemented, not just understood.
Request your place
About
I know what it feels like to work harder than your revenue reflects.
In 2016, launching my third company, year one brought a $30,000 deficit, a lost partner, a lost title sponsor, and customer complaints. Then the Canadian dollar crashed to its lowest point in over 20 years.
I did not build my way out of that in a classroom or a consulting firm.
I built it in the real world, in real chaos, under real pressure, being held to a literal Disney level standard.
For years I had been bringing Disney Institute to Canada and running three-day leadership summits for thousands of service and hospitality leaders. We implemented everything we learned so relentlessly that Disney’s own senior facilitators ranked us the number one sponsored learning program worldwide. One year after that deficit, the same business was generating seven figures. Our attendees kept asking the same question - how exactly did you do that? So I stopped hosting other people’s programs and built my own.
The First Choice Formula is that answer. Every framework, every tool, every session is built from what actually worked when the standard was Disney level, the pressure was real, and the gap between working hard and watching revenue reflect that work had to close.
I am Sherry Shmyr. Gold Standard Leader founder, Everything DiSC and Five Behaviors certified practitioner, Maxwell Leadership coach, and someone who has sat exactly where you are sitting right now - working harder than the revenue reflected, until the system changed everything.
Testimonial
When The Standard Changes, Results Follow
The First Choice Formula creates measurable change inside real organizations.
"Sherry's leadership system transformed our corporate events, grew attendance by 150%, turned losses into profits, and elevated every brand involved."
Ken Kobly
Contact
Let’s Talk.
Whether you are ready to register, exploring private delivery for your team, or want to discuss the association model - start here.