Disney Institute*
From a $30,000 deficit to 7 Figures in one year
FOR SERVICE & HOSPITALITY BUSINESS OWNERS & LEADERS
Your revenue is less predictable and profitable than it should be.
You are pouring time and money into marketing and operations without seeing your revenue compound the way you want it to.
You are done with the revenue rollercoaster.
You want measurable control over exactly what keeps your customers choosing you first, and what will make them stop.
You know your revenue could and should be higher.
THE SYSTEMS YOU RUN
Operations
Accounting
Inventory
Marketing
POS
Onboarding and training
Your finger is on the pulse of exactly what keeps your customers choosing you first.
Right now, and every quarter from now on.
Your team delivers your Customers’ Gold Standard consistently.
Regardless of who’s working, how busy it is, or whether you are there or not.
Your people own their part in your revenue growth.
Without you having to carry it alone.
Your reputation and your revenue grow on a system you measure, refine, and own forever.
See exactly how the system works.
More clarity on exactly what keeps your customers choosing you first.
More of the customer revenue you've already earned.
More predictable, profitable revenue, without more advertising spend.
WHAT IT IS
The First Choice Formula™ Implementation Workshop is a three-day live working session where you install the system that makes your business your customers’ first and continued choice. A system you own, personalized to your specific business, and can measure and refine quarter after quarter year after year forever.
Not a binder of notes.
Not someone else’s framework to figure out when you get home.
Not a training event you attend and forget.
Your Gold Standard defined in your customers’ own words.
Your team operating like your revenue is their responsibility because they understand why it is.
Your customer experience engineered for more repeat business and referrals.
Your personalized First Choice Formula™ Roadmap built inside your specific business operationalized from day one.
You don't leave with a stack of notes and a to-do list.
Day One
You identify exactly which revenue leaks are costing you the most right now, upgrade to your customers’ current Gold Standard, and leave holding your First Choice Foundation on one page.
SIX 50-MINUTE SESSIONS
How To Stop Leaking Customer Revenue You Should Already Have
What Keeps Your Customers Choosing You First, and How to Protect It the Way Amazon Does, Without Their Budget
What Your Customers Are Really Choosing You For, and Why
Lock In What Protects Your Revenue Whether You Are There or Not
The Daily Behaviours That Will Turn Your Customers’ Gold Standard Into Consistent, Compounding Revenue
Your First Choice Foundation: The One Page That Makes Your Customer Revenue Predictable Whether You Are There or Not
Day Two
You get the framework to communicate your customers’ Gold Standard so your team owns their part in your revenue results and operates as your highest-performing service team.
SIX 50-MINUTE SESSIONS
Stop Losing Revenue and Time Because Your Communication Does Not Land the Way You Intended
Protect Yourself and Every Asset That Grows Your Revenue From the One Thing That Quietly Destroys Them Both: Burnout
Master the One Conversation That Makes Your Team Want to Grow Your Revenue Like It Is Their Own
Why the Most Undervalued Skill in Your Industry Is the One Thing Your Competitors Cannot Duplicate
The Five Behaviours That Make a High-Performing Service Team Inevitable
Turn Every Person You Work With Into Your Highest-ROI Marketing Without Adding a Dollar to Your Ad Spend
Day Three
You audit your three most revenue-critical touchpoints against your First Choice Foundation, engineer the experience that earns loyalty, eliminate the friction costing you repeat business, and leave certified with your personalized First Choice Formula Implementation Roadmap.
SIX 50-MINUTE SESSIONS
How to Win Your Customers’ Business Again and Again Without Having To Be the Cheapest or the Fastest
Your Predictable Revenue Advantage Part 1: How to Emotionally Engineer Your Customer Experience to Build the Loyalty That Drives Predictable Revenue
Your Predictable Revenue Advantage Part 2: How to Eliminate Friction Before It Costs You Customers, Reputation, and Revenue
Your Predictable Revenue Advantage Part 3: How Reward and Recognition Compound Your Revenue Faster Than Anything Else Inside Your Four Walls. For Free.
How to Make Being Your Customers’ First Choice a Standard That Compounds, Not a Training They Forget
Certified. Systemized. Yours. Your First Choice Formula™ Revenue System, Certified, Systemized, and Yours to Measure and Iterate Forever
Private delivery, public cohort, association model. We will find the right fit in one conversation.
Work With Us
This is how easy it is to get started.
01
Book your First Choice Formula™ Clarity Call.
A focused conversation about your specific business, your team, and where your revenue is leaking. No pitch. No pressure. Just clarity on which install method fits your situation best.
02
Choose your install method.
Private, public cohort, or association. We identify the right fit on the call so you start in the right room for your situation.
03
Install The First Choice Formula™.
Install the system inside your business over three days. You leave with your First Choice Foundation Blueprint and the entire system you can measure and refine quarter after quarter.
Choose Your Installation Method
Three ways in. Same system.
Public Cohort
$1,497
/ person
next cohort October 2026
A curated room of like-minded leaders. Three days building the same system. You leave certified with your personalized First Choice Formula™ Roadmap and the system you measure and refine forever.
Private Delivery
$5,997
Your Business. Your Room.
One-on-one or you and up to six of your team. Three days built entirely around your specific business. Every session, every system, every example calibrated to your customers and your revenue.
Your leader and up to six of your team.
Association
Up to 10 people
$9,000
Up to 20 people
$15,000
A flat fee for your membership group. Your association handles the marketing. Your members build the system together.
Your leader and up to six of your team.
One conversation finds your fit.
I know what it feels like to work harder than your revenue reflects.
In 2016, launching my third company, year one brought a $30,000 deficit, a lost partner, a lost title sponsor, and customer complaints. Then the Canadian dollar crashed to its lowest point in over 20 years, and 85% of my operating costs were tied to American dollars.
I had every other system. Accounting, POS, onboarding, training. What I never had was a customer revenue leadership system.
I built my way out of it in the real world, under real pressure. Sponsors with competing agendas. Temporary teams. A literal Disney-level standard to uphold.
For years I brought Disney Institute to Canada, running three-day leadership summits for thousands of service and hospitality leaders. We implemented everything we learned so relentlessly that Disney’s own senior facilitators ranked us the number one sponsored learning program provider worldwide. One year after that deficit, the same business was generating seven figures.
Our attendees kept asking the same question. How exactly did you do that? So I reverse engineered every decision, every standard, every framework into a system that turns unreliable, underperforming revenue into predictable, profitable revenue, one any leader can install into their own business.
The First Choice Formula is what came out of that. Every framework, every tool, every session built from what actually worked when the standard was Disney-level and the pressure was real.
Working harder than the revenue reflected, until the system changed everything.
Your Questions Answered
Is this a workshop or a training program?
I do not have three days. Can I do it in pieces?
Is this delivered virtually or in person?
Who is this for exactly?
What do I actually walk away with?
I have been to leadership programs before and nothing stuck. Why is this different?
If not now, when?
LET’S TALK